300 pages redesigned for greater clarity
For Detandt Simon, I was responsible for the complete graphic redesign of a 300-page industrial catalogue, the principal reference tool used by sales teams in Sousse, Tunisia, and in Mons and Ghlin, Belgium.
The work covered art direction, the editorial grid and the layout of every page, along with photo retouching and the presentation and integration of technical drawings supplied by the engineering draughtsmen.
The challenge: making complex information easier to use
The previous edition was difficult for salespeople to consult and explain to customers. Finding the right product details could slow down discussions.
The goal was not simply to modernise the catalogue’s appearance, but to make it a practical sales tool: clearly organised, quick to scan and easy to navigate.
A flexible editorial grid
I created a coherent visual system that adapts to very different content types and densities, from product ranges to comparative tables, reference numbers and technical specifications.
Typography, colour bands, spacing and page structure create a clear reading hierarchy while allowing each product family the space it needs.
Technical detail without visual complexity
The technical drawings were provided by engineering draughtsmen. My role was to enhance their graphic presentation and integrate them into the catalogue alongside tables, references and product photographs.
The result is a consistent editorial language that makes detailed information easier to locate, compare and communicate.
Let’s bring clarity to your complex content.
Catalogues, reports and professional publications: I can help you design clear, structured editorial materials that highlight what matters.
Let’s discuss your project →Photography in service of the content
The project also included retouching and harmonising product photographs, then integrating them into different editorial compositions.
Full-page imagery, practical applications and concise data blocks create a varied visual rhythm without breaking the catalogue’s consistency.
A redesigned tool embraced by sales teams
Sales teams welcomed the new edition. Its clearer visual organisation helped them find information more quickly, understand product specifications and present products more effectively to customers.
According to feedback received on the project, the redesign was also accompanied by a noticeable improvement in sales. No quantified performance data is presented here.
01 — Faster accessFinding references and product details more easily.
02 — Clearer presentationsCommunicating technical information to customers more efficiently.
03 — Positive feedbackA new edition appreciated by sales teams.
Editorial design that supports everyday work
From the graphic system to each of the 300 pages, the redesign demonstrates how clarity and precision can turn technical documentation into a more useful sales tool.
Technical diagrams supplied by Detandt Simon’s engineering draughtsmen.
HBC — Visual identity and brand guidelines | Elyes Ben Charrada