Research & interviews
Prepare questions, listen to users and identify problems, expectations and contexts of use.
Practised UX skills
From observation to a testable solution
These methods were applied through structured practical exercises during the Google UX Design program. They now form the framework proposed for a first professional UX assignment, with a clearly defined scope from the outset.
Personas & needs
Synthesize observations into useful profiles, goals, frustrations and priority needs.
Journeys & architecture
Organize content, stages and paths so users can reach their goals without unnecessary friction.
Wireframes
Build the functional structure of screens before developing the detailed visual direction.
Interactive prototypes
Connect screens to simulate key actions, explain the solution and prepare validation.
Usability testing
Observe difficulties, gather feedback and prioritize improvements before implementation.
UX audits
Review an existing interface, identify obstacles and provide prioritized recommendations.
Credibility & transparency
What is established — and what remains to be built
Google UX Design Certificate
Structured learning of the UX process, from research methods through testing and iteration.
Exercises and case studies
Completion of the different stages in an educational setting. This work is not presented as commissioned client work.
First client UX case ahead
No complete client UX case is currently published. A first assignment will be scoped with explicit objectives, methods and deliverables.
Proposed process
Six verifiable stages
The process is adapted to the product size, available information and the level of validation genuinely required.
Define the problem
Objectives, users, constraints, assumptions and success indicators.
Gather evidence
Interviews, observation, existing-product analysis and context.
Surface the needs
Personas, pain points, priorities and design opportunities.
Organize the experience
Journeys, information architecture and wireframes for key screens.
Make it testable
An interactive prototype realistic enough to validate the scenarios.
Observe and improve
Usability testing, feedback synthesis and iteration recommendations.
20+years of experience in graphic design, visual communication and art direction
A senior foundation supporting UX
UX method strengthened by a strong visual culture
I do not present my 20+ years of experience in design as 20+ years in UX. They nevertheless contribute expertise in hierarchy, branding, communication and collaboration with varied stakeholders.
Information hierarchyBrand consistencyUI designDesign presentationsListening and teachingDeliverable preparation
Tunis & remote
A first UX collaboration, properly scoped
Based in Tunis, I can contribute to an audit, a research phase, a prototype or a complete UX scope, with a clear account of what will actually be delivered and validated.
FAQ
Frequently asked questions
Not yet. I practised the complete process through exercises and case studies during the Google UX Design certificate. I do not present educational work as client references.
User research and interviews, personas, journeys, information architecture, wireframes, interactive prototypes, usability tests and UX audits.
UX structures the experience, needs, journeys and validation. UI Design builds the appearance and visual consistency of screens. The two disciplines complement each other, but their deliverables are different.
Yes. A UX audit or the analysis of one specific journey is a suitable scope for identifying priority issues before a broader redesign.
Yes. Scoping, interviews, workshops, prototypes and presentations can be organized remotely according to the project.
A journey to clarify
or an interface to evaluate?
Share the product, target users and observed problem. I will propose a realistic UX scope with clearly defined methods and deliverables.