01
Concept & visual territory
Definition of a creative approach, references and visual principles adapted to the project context and objectives.
Expertise
A coherent visual direction
Art direction creates a shared framework for visual decisions, aligning concept, imagery, typography, color and adaptations across every medium.
02
Campaigns & key visuals
Creation of the central visual idea and its adaptation principles for display, print, digital and social media.
03
Graphic systems
A coherent visual language built through composition, typography, color, imagery and layout principles.
04
Supervision & consistency
Review of adaptations and visual consistency when multiple formats, media or contributors are involved.
05
Print, digital & motion
Application of the chosen direction across print, digital, presentations, social content and motion assets.
06
Art direction support
One-off or recurring support for agencies or in-house teams, respecting existing workflows and confidentiality.
20+years across creation, production, graphic management and training
Why a senior profile?
A senior perspective to set the direction
As founder of Zokhrouf CGD, I combine strategic perspective, production expertise and hands-on design. You work with one dedicated contact able to anticipate constraints and maintain quality across every medium.
Print, digital and motionComplex project managementAdobe Creative SuiteMultilingual communication
Discover my background →Selected work
Projects where visual direction matters
Process
From brief to a scalable direction
Understand
Goals, audience, context, deliverables, constraints and schedule.
Direct
Research, references, creative approach and direction approval.
Create
Design, adaptations and structured review of proposals.
Deliver
Quality control, technical preparation and organized files for each use.
Tunisia & international
Based in Tunis, available remotely
Structured review tools make it possible to manage projects fully remotely with the same level of rigor. I work with companies, institutions and agencies in Tunisia, France, Canada and French-speaking markets.
FAQ
Frequently asked questions
Depending on the project: visual framing, references, creative concept, moodboard, graphic principles, adaptations and consistency review.
Yes. Projects can be managed fully remotely for clients in France, Canada and French-speaking markets.
Yes. The assignment can integrate with an existing team as one-off reinforcement or ongoing support.
A first discussion clarifies context, objectives, deliverables, stakeholders and timing before defining the scope.
Need a clear and coherent
visual direction?
Tell me about your context, deliverables and timing. I will respond with a tailored proposal.